Google Business Profile Checklist for Small Businesses
Open your Business Profile with the Google account that manages it. Use this checklist to make sure customers can tell what you do, where you serve, and when they can reach you.
1. Confirm the business name and category
Use the name customers see on your signage and website. Pick the most specific primary category that describes your main business, then add only categories that describe other parts of the business. A bakery that also serves coffee can review whether both categories reflect what customers can actually buy. Google’s Business Profile guidelines
2. Check the address, service area, and contact details
If customers visit your staffed storefront during stated hours, confirm the address and map pin. If you travel to customers and do not receive them at your base, hide the address and list the areas you serve. Open the website link and check that the listed phone number reaches the right location.
3. Update regular and holiday hours
Check regular hours against your website and the hours your team actually serves customers. Add special hours ahead of holidays or one-off closures. For a business with several locations, check each location separately.
4. Add photos that help customers plan a visit
Use recent, accurate photos. A shop can show the entrance and signage so first-time visitors can find it. A service business can show its team, equipment, or completed work where it has permission to share the image. Replace photos that show an old location or outdated offerings.
5. Ask for and respond to customer reviews
Share your review link with customers after a real purchase or appointment. Ask for honest feedback without offering a discount or reward or screening for positive reviews. When replying, address the issue and move any discussion of order details to a private channel. Google’s guide to getting reviews
6. Verify the public listing
After your edits are published, find the business on Google Search and Maps from a customer’s point of view. Check the hours, phone number, website link, photos, and directions where applicable. Recheck before holidays and after any change to your location or services. For help reviewing the listing and the pages it links to, see Boostrivo’s Local SEO services or request a free initial website review.